This CEO had a new idea for healthcare manufacturers and distributors: one that aggregated market, sales and clinical data, all of which was current, clean and accurate. The outcome would be to maximize sales performance, increase marketing effectiveness and optimize revenue. The challenge? No unifying brand to tell the story. Brand discovery, with all team members, led to cohesive branding, messaging and market strategy. Within two and a half years, the company was so successful that it was acquired, setting the CEO on the path to his next venture.