MARKETING & CUSTOMER ANALYTICS
CMO offers resources, expertise, and support to measure results - whether evaluating and launching internal marketing efforts or supporting your customer's experience when utilizing your solution.
Marketing must demonstrate effectiveness relative to the organization's bottom line and the utilization of key metrics and reporting will drive the critical outcomes for communication of this value.
When it comes to determining marketing effectiveness from your organization's perspective, your end goal should be to present a comprehensive picture of how your marketing efforts contribute to the company’s bottom line.
Every action your marketing team initiates should be measurable and informed.
In addition, customer analytics and the measurement of customer value in the marketing process is measured from the customer's perspective. The results not only provide proof of value to your internal stakeholders but can be leveraged to move new business through the pipeline when the information is utilized in testimonials, case studies and/or repurposed for future campaign strategies.
Together, you've got a one-two punch to reach your sales goals.