ASSESSMENTS & PLANS

Envision success. The expert resources at CMO work with your leadership team to develop and implement strategic marketing plans, helping to grow your business and achieve your biggest goals. Assessments and plans are available for any stage of your company, either to start a program from scratch or to refine an existing program. 

Corporate Strategy

  • Assessment: Marketing Strategy

  • Outcome: Short and long-term marketing plans, aligned with corporate and sales goals
     

  • Assessment: Brand Strategy

  • Outcome: Brand assessment process, resulting in new branding and corporate messages with content and creative assets, or brand refresh
     

  • Assessment: Corporate Positioning Strategy

  • Outcome: In-depth assessment of current state positioning and identification of market position opportunities

Market Strategy

  • Assessment: Market

  • Outcome: Competitive analysis; product feature comparison; market strategy plan
     

  • Assessment: Industry and Public Relations 

  • Outcome: Industry and/or public relations strategy plan
     

  • Assessment: Events

  • Outcome: Trade show recommendations and participation effectiveness plan
     

  • Assessment: Campaign Strategy

  • Outcome: 3, 6 and 12-month Campaign plans, aligned with market strategy and sales goals
     

  • Assessment: Content Audit

  • Outcome: Content plan aligned with 3, 6 and 12-month campaign plans, market strategy and sales goals

Internal Marketing Department Optimization

  • Assessment: Marketing Department

  • Outcome: Department staffing, technology and processes review and plan
     

  • Assessment: Marketing and Sales Alignment

  • Outcome: CRM optimization plan, sales toolkit, sales funnel review and assessment, campaign process plan, marketing and sales alignment plan

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