ABOUT US

Clarity Marketing Organization (CMO) provides expert-level marketing resources for growing healthcare companies. We're the only marketing group staffed entirely by marketing leaders who have succeeded in building healthcare technology companies and programs from within.

 

Today, we're working with emerging technology healthcare companies with limited marketing staff as well as larger organizations that aren’t achieving the sales results they need. Why? Because we share the goals of healthcare companies: to reduce costs in healthcare, and to improve patient outcomes, safety and satisfaction. 

MEET OUR  LEADERSHIP TEAM

Cheryl Flury, President & Founder - Senior Consultant, Market & Industry Strategy

Cheryl founded Clarity Marketing Organization (CMO) to achieve a specific goal: help growth-oriented healthcare technology companies achieve their goals with highly effective and efficient marketing programs. Often, start-up, small and midsize companies don't have a marketing leader to determine and implement strategic programs. CMO has been designed to provide the resources companies need, without the overhead and expense of full time marketing executive leadership.

Cheryl has over 20 years' experience leading marketing for healthcare technology organizations. She is an innovative executive with a history of success developing world-class marketing strategies and branding campaigns to drive growth, penetrate markets, increase market share and overcome obstacles impacting company profitability. Cheryl is a strong communicator adept at leveraging client relationships to create marketing plans and programs that drive thought leadership and market growth. She's a strategic leader with expertise in developing high-performance teams. 

Cheryl's skills include:

  • Corporate messaging and positioning

  • Thought leadership program development

  • Strategic marketing planning

  • Creation, development and implementation of marketing campaigns

  • Voice of customer programs

  • Go-to-market planning and product launch

  • Corporate event planning, development and execution

  • Public and industry relations

  • Competitive research and positioning

Cheryl holds a B.S. Marketing from the University of Phoenix, and has attended Executive Education Programs in Branding at the Kellogg School of Business, Northwestern University, and in Marketing and Product Management in Healthcare at the Tuck Business School at Dartmouth College.

cherylkflury@gmail.com

Kristin Snow - Senior Consultant, Brand & Content Strategy

A former director of marketing & education programs in the healthcare supply chain industry, and a current healthcare marketing consultant, Kristin builds healthcare-related companies and non-profits into successful organizations through creative branding and strategic communications.

In her more than 20 years of experience, Kristin has hired and managed multi-level creative, marketing and communications teams to support the rigorous demands of sales and development needs. She is able to assess resources, optimize skills and processes, and give creative guidance that empowers marketing teams to be their best. Kristin has also created far-reaching corporate and non-profit education programs, serving the needs of up to 18,000 learners. 

Areas of expertise include:

  • Brand assessment and rebranding facilitation

  • Creative development and agency oversight

  • Content strategy and development

  • Education program strategy

  • Marketing staffing and operations optimization

  • Non-profit marketing, communications and development strategy

  • Public media direction (audio/video scripting and editing, television production, on-air delivery)

Kristin is an Emmy Award-winning writer. She holds a B.A. from Lafayette College in English Literature, an M.A. from the University of Denver in Writing, is President of The Snow Group, and also coaches emerging employees through Launch-time.

KristinSnow1@gmail.com

Susan Ganey - Senior Consultant, BI, Analytics, Data Science & Marketing/Sales Alignment

Susan has vast experience in quantifying, gathering and managing critical data and intelligence for the purpose of framing out the technical architecture required to build sound ROI and value analysis tools across various industries. Susan is able to demonstrate validated and meaningful analytics, along with specific areas of savings, to current and prospective customers. In healthcare, Susan has an in-depth understanding that suppliers and providers who automate their purchasing and streamline additional business processes can improve patient quality outcomes.

 

Susan's experience in healthcare comes full circle and spans 15 + years with experience ranging from hands-on patient care, healthcare billing, claim adjudication, reimbursement analysis, and supply chain analysis, in addition to managing marketing efforts and account management for GPOs in a 250M plus annual portfolio. Susan is a recognized thought leader in healthcare technology and supply chain management in addition to her subject matter expertise in complex account management.

 

Areas of expertise include:

  • Client engagement at a true partnership level

  • Marketing reporting, analytics, and dashboard creation

  • Customer-driven business intelligence and value analyses

  • Sales and marketing technology analysis, selection and partner relationship management

  • Sales and marketing technology implementation, support and training

  • Sales/marketing process alignment

  • Technical product management

 

Susan holds a B.A. in Business from Austin College, and holds the following Miller Heiman Group Certifications: Strategic Selling®, Conceptual Selling®, Large Account Management ProcessSM (LAMP®), Negotiate SuccessSM, Executive ImpactSM, Strategic Selling®, Coaching for Strategic Selling®, Coaching for Conceptual Selling®. She is also the founder and President of the Ganey Consulting Group, LLC and Solve4 Technologies Inc.

susan.ganey@gmail.com

Megan Rees, PR, Media Relations and Social Media Consultant

Megan has seven years of experience managing public relations for major non-profit and public relations organizations. Prior to moving to consulting, she supported communications and public relations efforts on behalf of various high-profile clients for a full service DBE, WBE and SBE certified PR, marketing and graphic design firm, as well as for the largest animal welfare organization in the Rocky Mountain region. She is adept as an on-air media presence, and serves as the Clarity team's PR communications and social media strategist. 

Megan is an Emmy Award-winning video producer. She holds a BA in Journalism, Technical Communication and Public Relations from Colorado State University.

Lauren Boland, Newsletter and Blog Content Consultant

Lauren has 20+ years of experience in medical marketing communications, with the last 12 years in consulting. She has worked for large medical device companies such as GE Healthcare, and healthcare technology organizations such as GHX. For Clarity, Lauren's focus is creating compelling customer communications in the form of newsletters and blogs as well as the development of case studies that reflect customer success.

Lauren holds a BA from Drew University in English Literature and Language.

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